This paper explores the growth of the German retailer Aldi in the United Kingdoms' low-cost food market.
Written in 2001; 1,578 words; 11 sources; APA; $ 51.95
Paper Summary:
This paper explores the major growth in "discount retailing" in the United Kingdom. A number of low-cost retailers established themselves in the UK and one of the most successful was the German retailer Aldi. This paper examines the recent trends within Aldi's UK operations and the company's strategy for increasing market share.
From the Paper:
"There have been so many significant developments in retailing since the 1970's that collectively, they have been referred to as a 'revolution'. These changes include the shopping behaviour of customers; the organisation of the retail industry; the character of the shopping environment; the planning policies of local government; and most important of all, the introduction of new retail outlets. The major development covered here concerns the growth of 'discount retailing'. A number of discount retailers have established themselves in the UK since the early 1990's and one of the most successful has been the German retailer Aldi. This essay shall deal with recent trends within Aldi's UK operations and the company's strategy for increasing market share, together with the wider implications of Aldi's presence."
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