Retail Brokerage Industry

Paper Summary:

This paper discusses the retail brokerage industry and how it has changed over the past few decades due to technological advancement and the eruption of online e-trading. This paper examines and compares the traditional brokerage firm to the discount firm to e-trading. The writer discusses how traditional investment firms will compete. Porter's Five Forces model is used in this article to critically assess the investment industry.

From the Paper:

"With increased globalization, companies need to conduct continuous analysis in order to develop strategies to address the contemporary condition of competitive markets. Industry analysis is necessary to determine the forces of competition. The retail brokerage industry has experienced a number of changes in recent times, particularly due to the shift in consumer behavior from using traditional full service brokerages to discount firms to online investing through e-trading. For this industry, analysis will be conducted in an effort to determine who has the power, the customers or the suppliers? Competitive forces provide buyers or suppliers with an advantage in terms of who holds the bargaining power."

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