This paper examines retail ads and the impressions they convey.
Written in 2006; 900 words; 3 sources; $ 35.95
Paper Summary:
This paper provides a brief comparison and analysis of three retail sales ads from the perspective of clarity in terms of skills, competencies, responsibilities and overall presentation of information. The second part of the paper provides an analysis of one ad, drawing out key competencies linked to the ad and provides three to four questions that address each competency.
From the Paper:
"In all three ads the values, objectives and standards of the respective companies are presented as separate from the actual position, lacking links to actual competencies or measurable objectives. While all three companies are looking for individuals who are skilled in sales, merchandising and product management; there is a distinct emphasis on subjective traits such as being fashionable, stylish or friendly. In both the Holt Renfrew and Lululemon ads, the emphasis seems to be on work conditions to the detriment of clarity of qualifications and responsibilities."
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