Discusses history, types, features, occupancy, seasonality, chains, amenities, marketing, family appeal, travel packages and pricing.
Written in 1992; 2,700 words; 12 sources; $ 95.95
From the Paper:
"Resort hotels outperformed standard hotels during 1990 in terms of occupancy levels, room rates and operating profits. During that year, occupancy levels exceeded standard hotels by 11 percent in the United States and elsewhere, and the average room rate in a resort was 80 percent higher than at standard hotels. This translates to an average occupancy rate of 75 percent for resorts and 64 percent for standard hotels (Blum, 18). Recognizing that resorts compose a unique and lucrative component of the hotel market, this research seeks to understand the different types of resorts and the occupancy problems that are associated with each. In addition, methods of increasing the occupancy rate are examined. The scope of the research is limited to the United States.
Resorts are hotels that are destinations in and of ..."
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