Residential Housing Trends

Paper Summary:

This paper examines the strong residential home sales during the economic slow-down in the United States. It demonstrates that the use of advertisement and low mortgage rates have supported the successful sales statistics. The paper also investigates the issues of refinancing an established mortgage and how that affects positively on cash flow throughout the economic sectors nationwide.

From the Paper:

"Strong residential home sales, as well as strong residential advertising spending have had a significant positive effect on retail sales. Homeowners, and the advertisers that cater to them, are major influences on the retail industry. For example, when home sales are slow and sluggish, it generally indicates that people do not have the financial wherewithal to invest in major purchases or retail buys. Because both home sales and residential home advertising have been strong over the last year and are predicted to remain strong, the immediate future looks bright for retailing trends."

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