Research in Motion

Paper Summary:

Research in Motion (RIM), with its industry leading flagship product, the Blackberry, has captured the hearts and minds of not only corporate and enterprise customers but, increasingly, of the average consumer as well. RIM's primary line of business (LOB) is designing, manufacturing, and marketing mobile communication solutions that revolve primarily on push technology to deliver email to mobile devices. However, RIM's services also include phone support, SMS (short messaging service), and internet based text messaging services. RIM was originally founded in 1984 and is currently headquartered in Waterloo, Ontario in Canada where it oversees operations across North America, Europe and the Asia-Pacific Rim. This paper discusses the history, operations, products and founding of Research in Motion.

From the Paper:

Research in Motion (RIM), with its industry leading flagship product, the Blackberry, has captured the hearts and minds of not only corporate and enterprise customers but, increasingly, of the average consumer as well. RIM's primary line of business (LOB) is designing, manufacturing, and marketing mobile communication solutions that revolve primarily on "push" technology to deliver email to mobile devices.

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