This paper compares quantitative and qualitative research designs.
Written in 2005; 760 words; 4 sources; APA; $ 27.95
Paper Summary:
This paper explains that quantitative methods have been used extensively because measuring or counting acquires scientific reliability over the non-measurable; however, quantitative research alone cannot adequately encapsulate and solve the level of abnormality, severity, consequences and impact of the area being measured. The author points out that qualitative methods take a holistic stance conserving the intricacies of human behavior by addressing the 'why' and 'how' questions. The paper relates that the choice of whether to select a quantitative or a qualitative design is theoretical because basics of both methods can be used together in mixed-methods studies to get more information than could be got by using either one alone.
From the Paper:
"But qualitative research has also its own limitations and restrictions. The usual mistake is the wrong use or misinterpretation of the capacities of qualitative research. Companies frequently fall in love with the data-rich results and think that the results are projectable. This supposition is wrong. Projectabilty is not possible, as the analysis is slanted and deals with a small size. Another general misapprehension is the belief that qualitative research will always give perfect deductions."
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