Examines how companies use research in their organizations with an emphasis on customer research.
Written in 2004; 690 words; 3 sources; APA; $ 23.95
Paper Summary:
Examines how companies use research in their organizations, with an emphasis on customer research, competitor research and environmental research. The importance of the research department to better understand the customer base, competition both present and future, and environmental research that gained importance on a global level are all discussed.
From the Paper:
"Research is an important part of a company's operation even when the company is unaware that actual research is being conducted. Large companies may incorporate formal research projects into their ..."
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