Argues that contemporary mass media unfairly emphasizes the importance of the "male gaze".
Written in 2002; 900 words; 5 sources; $ 35.95
Paper Summary:
The gendered "eye" will be the subject of this essay. It will be argued that contemporary mass media, and in particular mass media advertising, privilege the male gaze, thereby defining "seeing" as a manifestation of contemporary gendered power structures.
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