Shows how celebrities are seen as icons and global commodities
Written in 2002; 1,400 words; 6 sources; $ 53.95
Paper Summary:
This paper examines the role of popular figures in sports and entertainment as global commodities. These figures are perceived as global commodities in that the general public can immediately identify them and tie these popular figures to their accomplishments, which is also highly effective when used as a marketing strategy for companies that advertise a commercial or product connection to these figures. In addition, the recognition that accompanies these figures helps the average individual affirm a feeling of personal connection to a country or a product. In order to best assess this thesis, the evolution of the lack of individuality in respect to a growing global capitalism is assessed, with an emphasis on the media and on popular culture. The book "Michael Jordan and the New Global Capitalism" will be used, in addition to other sources.
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