Ray Kroc: A Biography

Paper Summary:

An analysis of Ray Kroc's main acclaimed achievement, the establishment of McDonald's. A study of how he did it and what made him successful. The author explains how he was always a salesman so that when he saw a good business opportunity, he seized the chance to make a good product better and to go the distance with a vision. Not only did Kroc introduce a better fast-food restaurant, he found a better way to run any business through his philosophy of quality, service, cleanliness, and value. Much of his tenacity for success had to do with his vision, but most had to do with his natural salesmanship. The paper concludes that Ray Kroc was a genuine twentieth century innovator and American, second to none in his field, or in nearly any other industry.

From the Paper:

"Dining at McDonald's is a wholesome American experience. Nothing better represents the values and image of America than a hamburger, french-fries, and a chocolate shake under the Golden Arches. And no other innovators " with the possible exception of Thomas Alva Edison, Henry Ford, and Bill Gates " in the last one hundred and twenty-five years has a greater impact upon American culture and the global economy than Ray Kroc. He was a visionary and an entrepreneur. Most of all: Ray Kroc was always a salesman: when he saw a good business opportunity, he seized the chance to make a good product better and to go the distance with a vision. But when Ray Kroc opened the first McDonald's 1955, he wasn't a restaurateur or self-made businessman. He was a 52-year-old milkshake salesman. But the day Ray Kroc entered a little restaurant operated by two brothers in San Bernardino, California, it not only changed Kroc's life but it changed the world. Not only did Kroc introduce a better fast-food restaurant, he found a better way to run any business through his philosophy of quality, service, cleanliness, and value. Much of his tenacity for success had to do with his vision, but most had to do with his natural salesmanship; and of salesmanship, Kroc said, "The definition of salesmanship is the gentle art of letting the customer have it your way" (Pepin). Ray Kroc is a genuine American success story from humble beginnings to hamburger titan."

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