Qualitative vs. Quantitative Research

Paper Summary:

This paper examines how, when conducting research into human behavior, practitioners have long been attached to quantitative methodologies. It explores how the last two decades of research have increasingly brought into question the ability of researchers to be able to obtain an objective viewpoint and whether or not quantitative research has validity.

Outline
Introduction
Qualitative Research
Quantitative Research
Ethical Considerations

From the Paper:

"A qualitative, naturalistic approach is used when observing and interpreting reality. For this reason, this style of is most often used when studying human relations. When measuring people's perceptions of a situation, such as an organization's culture, or in order to understand an organization's behavior, the qualitative research will allow the researcher to guide the research toward unearthing the underlying causes of human behavior in addition to simply measuring the human behavior. This research method is used when the researchers need to / want to develop a theory that will explain what was experienced. For example, a young child may avoid dark rooms as a matter of habit. His behavior may be a simply anxiety avoidance on the part of the child."

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