Public Relations

Paper Summary:

The paper discusses how effective public relations are important to every business, no matter how small. Every business owner should know how to best manage internal and external publics and to work with publicity and advertising. The paper explains that using public relations tools and tactics are also important, especially in areas of crisis management. The paper concludes that all of these topics are as important to a large business as they are to a family owned funeral home.

From the Paper:

"Internal and external publics represent the two groups that must be considered in any public relations situation, and they are addressed very differently. Internal publics are the people working with or for the company in question. That includes employees, distributors and even people who might be on the board of directors for an organization. These people must be treated differently from people in the external public."

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