Public Relations

Paper Summary:

This paper defines organizational and societal functions of public relations. The author explores the organizational internal needs and societal external needs. The paper explains the similarities and differences between them.

From the Paper:

"Public relations as traditionally practiced focuses on the communications between a company or organization and external audiences Public relations are often a function of the marketing group and may encompass common types of marketing communications as well. Increasingly public relations are viewed as serving both internal needs-organizational functions-as well as external needs-societal functions. This research considers these dual functions of public relations considers specific examples of each and details the ways in which these two functions are both similar and ..."

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