Public Relations

Paper Summary:

This paper explores the differences in publicity and advertising in terms of their impact on the public.
The author explains when companies need to do proactive PR planning and When they need to utilize reactive crisis management. The paper relates the impact of positive and negative PR in daily life and gives examples.

From the Paper:

"Harris Diamond is Chief Executive Officer of the public relations firm Weber Shandwick Worldwide. According to Diamond, there are a number of key global public relations trends. Public relations is growing in importance worldwide. More companies are coordinating their advertising public relations and other marketing services every day. Word of mouth is still the most important form of human communication. Influencing what people say and feel how they receive and process messages how they communicate and pass on information to others and ..."

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