This paper explores definitions of public relations.
Written in 2005; 675 words; 3 sources; APA; $ 23.95
Paper Summary:
This paper discusses three different definitions of public relations as well as a personal definition. The author explains why these definitions vary. The paper describes the field of public relations.
From the Paper:
"In ..., the governing body of the Public Relations Society of America formally adopted a definition of public relations, which has become most accepted and widely used PRSA. It is public relations helps an organization and its publics adapt mutually to each other. This definition implies the essential functions of research, planning, communications, dialogue and evaluation. The key words are organization rather than the limiting implication of company or business and publics, which recognizes that all organizations have multiple publics from which they must earn consent."
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