Public Relations

Paper Summary:

This paper describes the overlapping of the societal and organizational functions of public relations. The paper points out the disclosure obligation. The paper relates that PR works with other investor relations and financial or accounting specialists to produce a variety of communications and documents.

From the Paper:

"Public relations PR has any number of discrete and occasionally overlapping functions. Among these functions, it is possible to categorize individual activities or activity sets in terms of their organizational versus societal function or focus. Organizationally, PR serves what Jackall and Hirota characterize as internal stakeholders and a limited number of external stakeholders such as investors or customers and suppliers. In terms of its societal functions, PR addresses the larger body of individuals, agencies, organizations, interest groups and other assorted entities with a potentially ..."

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