Public Relations

Paper Summary:

This paper discusses the importance of public relations to organizations. The author compares organizational public relations (PR) and societal PR. The author examines some of the areas each covers.

From the Paper:

"Public Relations specialists serve as advocates for businesses, nonprofit associations, universities, hospitals and other organizations and build and maintain positive relationships between these organizations and the public. U.S. managers of these organizations soon come to realize the important of public relations and increasingly rely on public relations specialists for advice on strategy and policy decisions for their organization. Organizational public relations has been defined as the intentional organizational practices and processes of representation with others in multiple often complex sites where information is exchanged meaning mobilized and managed ..."

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