Public Relations

Paper Summary:

This paper attempts a brief look at what public relations is and how it can be used effectively by different organizations. A few selected case studies are also presented to highlight how public relations have been used effectively in these organizations.

From the Paper:

"Putting in the required efforts to create and retain investor confidence and building the necessary relationships with the financial community. Interacting with the other concerns in the industry in which the Organization is active in and with the trade associations. Necessary action was needed to create voluntary support of members, friends and supporters by showing them the needs of the Organization and interacting with the minority group members. Creating the required interest in an individual, product or firm by making use of events and also designing activities that will cause the Organization to give an ear to the public and interact with them and putting together all the elements that go towards making a product more appealing to the public. Thus we see the role of Public Relations is multifarious and spread through nearly all the functions of the organization. The uses of Public Relations are many including that it acts as a bridge between an Organization and the public and serves to bring harmony in private and public policies."

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