Public Relations

Essay # 57952

Business > Management
Communication
Public Administration

Public Relations

An analysis of the impact of public relations on society.

973 words () | 1 source | MLA | 2005 United States

Paper Summary:

This paper examines how, according to Fraser Seitel, the practice of public relations (PR) has become a multibillion-dollar business that employs thousands of practitioners around the world. How and what a person says can affect a company in a significant way. This paper defines public relations, examines the impact of PR on society, and discusses the authors views.

From the Paper:

"Some people are confused when describing PR. Some people assume that "spin" and PR are one in the same. This is not true. Spinning is used to take a bad situation and "spin" it to cover or lie to deceive someone. Spinning is basically an outright lie that is used to hide what really happened. This is considered to be unethical. In PR, once someone lies, they will never be trusted again. One example of spinning is the time that former President Clinton "assured the American people that he did not have sexual relations with Monica Lewinski." Clinton's reputation was damaged after this statement was proved to be false."