This paper examines the profession of public relations: Theory and purpose, methods of evaluating public opinion, media selection and message content.
Written in 1990; 1,350 words; 7 sources; $ 47.95
From the Paper:
"Many consider public relations a paradoxical craft in that it can be practiced by people who may be specialists in a wide variety of professions. Partly because of this there is much misunderstanding about its nature. Some think public relations is advertising, others associate it with press agents and, most important, people have come to think of public relations negatively as the manipulation of image.
The purpose of this research will be to discuss public relations by examining its theory and purpose, the role public opinion plays, the media involved and the importance of accurately targeting a message. Further, a brief look at public relations role in the expanding international community also will be included.
Public Relations News, a weekly newsletter written for the ... "
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