Shows how sport is represented in by public relations organizations, using "Effective Public Relations" (S.C. Cutlip, et. al)
Written in 2002; 1,900 words; 4 sources; $ 71.95
Paper Summary:
This paper will discuss public relations within the sports community along the guidelines of "Effective Public Relations - 8th Edition" by Scott M. Cutlip, Alen H. Center and Glen M. Broom and seek to understand athlete relations, merchandising, communication, professionalism, adaptation to change, program evaluations and media relations within sports public relations.
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