Public Relations and Society

Paper Summary:

"This paper discusses the field of public relations as it affects society today. The paper further provides research relating to the original goals of the public relations field, and compares those goals to the ongoing practices of PR professionals in the United States. By determining the changes that have taken place in public relations practices this research demonstrates significant areas of concern regarding the relation of PR to society.

From the Paper:

"Public relations professionals work toward bringing together the organization and the public - preferably meeting the needs of both entities. Through public relations campaigns companies that strive for mass appeal can become household names, when the marketing concepts allow the company in question to be perceived with a positive image. However, Steven Goldberg (2001) contends that what matters in the public relations field is the image that is invented relating to a company, not true business information (p. 47). Goldberg (2001) suggests that real public relations is not about promoting the honest attributes of a business, but rather "a carefully manipulated public image, a clever marketing campaign, or careful attention to `spin'" that leads American citizens to become blind patrons of an organization (p. 47)."

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