Public Relations Strategies

Paper Summary:

This paper explains that, by deploying positive public relations strategies within the organization itself, employees, who are often its most effective marketers to the outside world, are encouraged to spread the word about the organization to friends, family, potential consumers, and stockholders. The author points out that an effective internal public relations campaign can help build credibility, manage risks from unhappy employees, and establish a reputation of a positive and up-and-coming company through positive word-of-mouth, which drives sales figures upward. The paper stresses that the first step to positive internal public relations is to create a corporate community by showing an interest in the employee's family life and life outside of his or her immediate job responsibilities.

From the Paper:

"Coca-Cola didn't want to scare its own staff and financial analysts about the company's performance and cause a panic for the organization, which would only hurt employees as well as stockholders and CEOs in the end, if profits began to decline in the short term. But "if you're not Coke," warns the public relations company Makovsky and Company, this could create an atmosphere of secrecy and mistrust. If you don't provide guidance through consistent internal memos and newsletters, then quarterly financial statements must be more detailed to avoid outside and inside scrutiny that could be more costly in the end."

More papers on Public Relations Strategies:

• Essay # 90346 : "Public Relations Overview"
• Research Paper # 114192 : "Public Relations at Toyota"
• Case Study # 97263 : "PepsiCo's Public Relations"

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