Public Relations Overview

Paper Summary:

The paper discusses public relations and its popular conceptions. The paper also discusses the author's interpretations of what constitutes public relations, as well as how various professional researchers and bodies view public relations. Finally, a consensus is reached regarding the nature of public relations and what public relations means to the various bodies that utilize public relations as a unique business activity.

From the Paper:

"This author's concept of public relations (PR) is that it comprises the identity of a company or organization that the company's, or organization's, internal and external customers perceive. PR forms the voice of a given enterprise through which that enterprise speaks to its constituents whether internal or external. While most individuals might equate PR with media relations, speech writing and composing press releases, it occupies a much more important, albeit less defined role, within an enterprise that most might believe. Effective PR strategies are the single most important function within an organization during times of crises and how a company's PR function manages a crises can either ensure that the organization continues as a viable enterprise or, alternatively, ensure that it no longer maintain sufficient revenues to remain in business."

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