Public Relations Overview Campaign

Paper Summary:

This paper uses the topic of Hewlett Packard's collaboration with Apple Computer to develop an HP-branded Apple iPod. The paper attempts to identify public relations issues and the target audience for the campaign under discussion. In addition to this, the paper also discusses the ethical implications related to the PR issues and a market research plan for the campaign strategy development.

From the Paper:

"Most people form an image of a company by what they hear, read, or see in the media. The PR department needs to combine both of the companies' objectives to communicate the message to their target audience. Such a collaborative effort between two top companies such as HP and Apple will certainly create new challenges for both companies. Some of these challenges are management issues, financial issues, personnel issues, customer complaints, legal issues, and safety issues. The PR professionals need to know whether their statement or activities will have legal repercussions on the new product. Some customers might complaint about the changes or the new product."

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