Public Broadcasting

Paper Summary:

Discusses funding issues of the Corporation for Public Broadcasting and the Public Broadcasting System (PBS). Impact of the increase of corporate funding to replace cuts in government funding. Problem of continued viewer financial support. Makeup & budget of PBS. Response of Presidental administrations to funding public broadcasting. Canadian system.

From the Paper:

"In order for the Corporation for Public Broadcasting and the Public Broadcasting System to survive and flourish as they have for the last three decades, the issue of funding is of vital importance. Recent efforts by political enemies of PBS to cut funding have forced the issues of government funding and of alternative funding methods onto the national agenda. PBS has responded by considering different ways of bringing in revenues to replace government funding in case such funding is cut. One of the ways being explored is increased corporate funding, even to the point of showing commercials on public television. This challenges the way PBS has always operated, raises questions about continuing viewer support, and might remove the appearance of independence that has marked the network since its inception. To date, PBS has not gone so far as to sell commercials as..."

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