Discusses deception, regulation, fraud, perpetuation of social & racial stereotypes, manipulation of fears & desires, dissemination of false values, conformity, irrationality, selectivity and impact on consumer & society.
Written in 1989; 2,250 words; 12 sources; $ 79.95
From the Paper:
"Everyone knows that television advertising is designed to persuade the viewer to buy a given product. We are also all aware that television ads are, therefore, not likely to tell us the whole truth about the product in question. What many of us may not be aware of, however, are the increasingly sophisticated techniques with which advertisers now manipulate the television audience, and the extent to which advertisers are allowed to present misleading or unfounded product information. Deception by television advertisers and their manipulation of viewers' fears, desires, and even values are the topics which will be examined in depth in this paper.
In this age of deregulation, when broadcasters are free to bombard the audience with as many commercials as it will tolerate ("Caveat" 48), it is not surprising that advertisers can get away (...)"
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