Prudential Insurance Company Of America

Paper Summary:

Analysis o the Prudential Insurance Company, past and present. Its history and expansion from life insurance to other fields. Overview of the company within the insurance industry. Types of policies and products. Financial services and banking. Investments and the company acting as a brokerage firm. Real estate division. Discusses profit margin based on 1999 Financial Review of the Company. Potential for going public & its impact. Comparison with competition.

From the Paper:

"An Analysis of Prudential

History of the Company
According to Chapin (1950), the company was founded by John Dryden in 1875 as the Prudential Friendly Society, with the business model of selling life insurance policies for the standard premium of 3 cents a week, or $1.56 per year. The company changed the name to the Prudential Insurance Company of America, and expanded sales from Newark, N.J. to New York and Philadelphia. By 1885 one million policies had been sold. The company history on Hoover s Corporate Profiles points out that Prudential added ordinary whole life insurance in 1886 and, by 1900, the firm was selling more than 2,000 such policies annually and had 3,000 agents in eight states.

The famous Rock of Gibraltar logo was designed in 1896 by New York-based J. W ..."

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