Promoting the "Al-Mosbah"

Paper Summary:

The "Al-Mosbah", also known as the Muslim Electronic Directory is a small portable computer device containing materials such as a text of the Q'uran, an Arabic-English dictionary and prayer times. In order to promote this product successfully, this paper looks at the various marketing elements and necessary conditions needed. It shows, for example, that one of the products advantages is that it serves two communities - the English speaking and the Islamic.

From the Paper:

"Marketing is the process of selling, but it involves a wide variety of functions--research, market analysis, the development of strategy, the development of the product itself, and so on. Marketing research meant to develop information, and it is emphasized that business marketing requires knowing what customers value, how value is defined, how value is measured, and how valuable products and services are to the customer. What is then needed is a marketing strategy that will sell the product or service. Each business must first know what the customer values and so how to appeal to the customer to show that your product or service can fulfill that value."

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