Product Placement

Paper Summary:

This paper examines how strategic product placement is, at least, a half-century-long advertising industry practice that evolved alongside the 20th century motion picture industry. In particular, it looks at how the benefits to advertising through strategic product placement are so numerous that it is almost curious the advertising industry has not embraced and exploited it even more aggressively than it has. It also discusses the ethical implications.

Outline
Background and History
The Benefit to Advertisers
Ethical Analysis

From the Paper:

"Critics maintain that product placement crosses the line demarcating ethical and unethical advertising. According to the Center for the Study of Commercialism, product placement in movies results in an advertisement saturation level that is detrimental to the authenticity and artistic integrity of the feature film industry that warrants proper referencing within the credits for honesty sake (Govani, 1995). On examination, ethical objections to advertising through product placement seem to violate no ethical principle, at least none that is at all distinguishable from those that can be lodged equally against traditional forms of advertisement."

More papers on Product Placement:

• Film Review # 52765 : "Product Placement in Films"
• Article Review # 67031 : "Product Placement in Movies or Television"
• Analytical Essay # 128331 : "Consumer Behavior and Product Development"

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