A review of the article "Benefits to Corporate America" by Samuel Turcotte.
Written in 2006; 993 words; 1 sources; MLA; $ 35.95
Paper Summary:
The writer details the main points from the article by Turcotte. The paper explains that product placement is when a product is used by actors in films or in television shows. The paper discusses the benefits of product placement in movies and in television programs, as seen in the article. The writer concludes that Turcotte's article is excellent, but that because of the rapid changes in how movies are being distributed in the past few years, Turcotte may have to review his findings in light of the mass distribution of DVDs within six months of a movie's original release.
Table of Contents:
Implied Endorsements
Far Reach (Long Life & Global)
Low Cost
Low Clutter
High Profile
Optimum Viewing Environment
A Captive Audience
From the Paper:
"One of the most important benefits a corporation can gain is by having a star imply endorsement of their product by using it in a film. Most specifically, big name stars almost never appear in U.S. television advertisements but if they are seen using a company's product in a "reality like" situation in a film, Turcotte notes that it has been shown that the audience is more likely to believe that this action might imply the star's endorsement of the product than if the star were to do a paid advertisement."
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