Product Piracy and Global Marketing Management

Paper Summary:

This paper explores the issue of product piracy and strategies a company could adopt to protect against piracy. The author examines the issue of information technology and global retailing. The paper reviews the issue of management economic and political risks.

From the Paper:

"Any product can be reverse engineered and thus pirated by unscrupulous companies and individuals, Software, such as films, music, CDs and computer games, are particularly susceptible to piracy but other more tangible products can also be pirated and distributed. Companies should be concerned about piracy for several reasons. One, it reduces the revenues that flow to the company by offering lower-priced versions of the original product. While not everyone who purchases a pirated product would purchase the original version, some of the market is lost ..."

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