Privacy Issues in E-Commerce

Paper Summary:

With more and more consumers shopping on the internet every day, the issue of the privacy of one's personal information obtained in e-commerce transactions has raised some concerns. The paper discusses two areas of e-commerce privacy that are attracting a great deal of attention - the exploitation of personal information for marketing purposes and the accidental exposure of credit card numbers and other personal information. These issues are discussed around two court cases involving the online marketing company, DoubleClick, Inc.

From the Paper:

"The problem of consumers' online privacy will continue to be an issue in e-commerce until online privacy laws are passed. The debate over e-commerce privacy legislation is a battle between consumers demanding privacy protection and businesses that fear government restrictions will hinder e-commerce (O'Neill). According to observers, the online privacy bills with the greatest chance of becoming law are yet to be introduced (O'Neill). Senator Conrad Burns of Montana is sponsoring one such bill that may soon be introduced (O'Neill). The bill would establish an opt-out system where consumers would have to click to stop web sites from gathering their personal information (O'Neill)."

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