Print, Art and Advertising

Paper Summary:

The paper examines the history of advertising and art and the increasing use of art today to enhance the messages of the media. The paper discusses the positive and negative effects of art in advertising and predicts the future trends of advertising.

Outline:
Advertising and Art History
Artistic Trends
Positive and Negative Effects
Future Trends

From the Paper:

"Advertising, the print media, and art have always had a mutual relationship. During the late 1950s and early 1960s, advertising as a whole underwent a revolution of style. Up until these decades, advertising was basically focused upon selling mass-produced products to a mass audience without any distinction or differentiation in either product or audience. Differentiation began to occur during the 1950s, where specific products were targeted towards specific audience segments. Advertising was then designed to appeal to specific audiences, such as those who would buy a specific car or type of bread."

Sample of Sources Used:

• AbsolutAd.com. (2003). From the Fine Art of Advertising to the Advertising of Fine Art. http://www.absolutad.com/absolut_about/history/advertising/
• Admedia Solutions Ltd. (2007). Magazine Advertising Trends - the story so far. http://www.myadbase.com/cgi-bin/guide.cgi?page=magazine_adverts_trends
• Tarateta, Maja. (2001, April). Advertising & Art: A modern-Day Marriage. Art Business News. http://findarticles.com/p/articles/mi_m0HMU/is_4_28/ai_73063938

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