Analysis of an article on the theory that media coverage affects perceptions of President's performance, focusing on the Iran-Contra scandal.
Written in 2000; 2,025 words; 1 sources; $ 71.95
From the Paper:
" Krosnick and Kinder (1990) conducted a test of their theory of "priming" in a study based on data gathered by the 1986 National Election Study (NES). The data was compiled in the period preceding and following the 25 November 1986 announcement by the Reagan White House that funds secured from the sale of arms to Iran had been diverted by members of the President's National Security Council (NSC) to the Contra forces fighting to overthrow the Sandinista government of Nicaragua. Priming deals with the effect of news media attention to certain stories on individuals' assessments of the President's performance and had, according to the literature reviewed here, been supported by experimental tests. The authors felt that the fortunate chance of a major scandal occurring in the midst of a major information gathering initiative provided them with a rare opportunity to..."
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