Presidency in 1960's

Paper Summary:

This paper discusses when Nixon stood for presidency in 1968. The author looks at how the candidates tried to attract voters and the various initiatives of the Republicans and Democrats. It illustrates how nowadays the Republican Party can be thought of as a coalition consisting of Christian fundamentalists, free market ideologues, and contractors eager to capitalize on the United States' perceived future military obligations.

From the Paper:

"In 1962, Americans didn't have Richard Nixon to kick around anymore. Nixon, disillusioned at having lost California to the Democrats after having battled for the White House two years earlier, was on the retreat alongside most of the old-guard conservatives in America. This trend is one that had favored only moderate Republicans like Eisenhower after the anti-communists of the early 50's had squandered the Grand Old Party's last congressional majority. Kennedy was a centrist that wished to modify his party's "New Deal" legacy for a more middle-class electorate while continuing to champion the traditions of America as an alternative to Bolshevism. By 1980, the conservative movement came to dominate the governments of the United States and United Kingdom as it employed rhetoric that appealed to traditional Christians and to libertarians who wished to curtail government spending. An analysis of what took place between these two events reveals an electorate disillusioned with the sweeping social changes of the 1960's and ready to embrace the stability promised by what was at the time an opposition party."

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