Prescription Drug Advertising

Paper Summary:

The writer examines ethical issues involved in prescription drug advertising. The writer discusses that according to the FDA, the purpose of such advertising is to educate the public and thus empower them to play a role in their healthcare decisions. The writer looks at opinions of critics of the process, who claim that the advertising is misleading. The writer shows that the advertising encourages some patients to ask for drugs which are unnecessary or more expensive than substitutes.

From the Paper:

"In the Federal Drug Administration issued guidance on marketing prescription drugs directly to consumers instead of only targeting medical professionals. The response from the pharmaceutical industry was enormous .... "

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