Potente, a Women's Clothing Store

Paper Summary:

This paper is written by the founder of, Potente, a women's clothing store in Vancouver, Canada. The author describes her original idea for the store, her objectives and motivations in opening the store, her research on the clothing industry and challenges she faced in getting the store started. She also describes the status and success of the store one year after she decided to open it and then again two years later. The author concludes with remarks about the future of Potente.

Table of Contents:
Profile
The Beginning
One Year Later
Two Years Later
The Future of My Store

From the Paper:

"Though it had only been a few years, I believe I had moved from the stage of being an entrepreneurial organization that was non-bureaucratic in nature to an organization of collectivity, which was pre-bureaucratic.. Initially, though I shared management responsibilities with my sister, I was still the leader and owner and my company was still a one-man show, for the most part. I was initially the provider of the structure and control system, and my focus was on "just surviving" in the business world. My website, although attractive, was still in its baby stages."

Sample of Sources Used:

• A Short Guide For Business On Distance Selling. Office of Fair Trading. 2007. Retrieved July 25, 2007, from http://www.oft.gov.uk/shared_oft/business_leaflets/general/oft913.pdf.
• Business Concept. Zara Stores. 2007. Retrieved July 25, 2007, from http://www.zara.com/v07/index.html.
• Clothing Accessories Stores in the US - Industry Market Research Report. Mindbranch. June 2007. Retrieved July 25, 2007 from http://www.mindbranch.com/Clothing-Accessories-Stores-R538-11109/.
• Daft, Richard L. (2007). Organizational Theory and Design. 9th Ed. Mason, OH: Thomson South-Western.
• The Structure of Retail Trade in Canada. Industry Canada. June 2, 2006. Retrieved July 25, 2007, from http://strategis.ic.gc.ca/epic/site/retra-comde.nsf/en/h_qn00144e.html

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