This paper discusses the lack of ethnic diversity in American mainstream media.
Written in 2009; 780 words; 3 sources; APA; $ 27.95
Paper Summary:
This paper first makes the assertion that despite the vast ethnic diversity in the United States, non-whites are severely under-represented in mainstream media, particularly television and film. The paper then addresses the issue of cultural stereotypes being presented in American media, specifically in advertising. The paper includes example of such stereotyping in Canadian media. The paper lastly examines how governments happen to be the chief sources of news in their respective governments. The paper argues that as governments rarely represent the interests of the minorities, those minority groups rarely have representation in the media.
From the Paper:
"Another issue that the media must confront with regards to portrayal of diversity is the problem of stereotyping. Apparently, advanced degrees in mass communication are not helping journalists and advertisers to be honest in their understanding of people and cultures. Given the responsibility to relay truthful information to the public; journalists, advertisers and all distributors of entertainment and news across different mediums such as television, newspapers, radio, Internet, etc. should have known that all people and cultures cannot be appreciated through stereotypes. Moreover, through mass usage of stereotypes, the media is creating a mass culture, the representatives of which consider it abnormal to step outside the stereotypes ("Media Stereotyping," 2007). The Media Awareness Network explains the obvious reason for stereotyping before outlining other problems associated with stereotypes:"
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