Reviews the history and product lines of the Polo Ralph Lauren Corporation. Discusses the company philosophy, finances and marketing strategy.
Written in 1997; 1,125 words; 3 sources; $ 39.95
From the Paper:
"Polo/Ralph Lauren Company Biography
Overview
Polo Ralph Lauren Corporation designs, markets and distributes premium lifestyle products in four categories: Apparel (Mens, Womens, Children); Home (sheets, towels, furniture); Accessories (ties, belts, gloves, wallets, briefcases, luggage); and Fragrances (Chaps, Polo and other colognes). For more than 30 years, the company's reputation and distinctive "good life" image have expanded to a number of products and brands that have penetrated hundreds of international markets. The Company's brand names include "Polo," "Polo by Ralph Lauren," "Polo Sport," "Ralph Lauren," "RALPH," "Lauren," "Polo Jeans Company," and "Chaps." These, and other ..."
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