Political Economy and TV

Paper Summary:

This paper argues that it is erroneous to state that the political economy of television sets what viewers see. The paper explains what political economy is and how this concept impacts society. The writer argues that while the political economy of a certain network may limit the choices offered to its viewers, the medium is so vast that choices are practically limitless and offerings to viewers are practically unlimited.

From the Paper:

"Although the term "political economy" has become almost synonymous with Marx, it is actually an idea that predates both Marx and all mediums of modern communication except for the printed word. Jean Jacque Rousseau attempted to explain the term as early as 1755. According to him, in order to accomplish the general will of society, it is necessary to bring all individual wills in conformity with the general will. "As virtue is nothing more than this conformity of the particular wills with the general will" (Rousseau), such conformity will "establish the reign of virtue" (Rousseau)."

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