Pharmaceutical Industry

Paper Summary:

This paper begins by providing an analysis of the pharmaceutical industry. It presents a summary profile of the dominant economic characteristics of the pharmaceutical industry and then analyzes the industry through Porter's Five Forces. This is followed by an identification of key industry trends in the pharmaceutical industry. It then applies these findings briefly to the pharmaceutical company called Merck Inc.

From the Paper:

"Drug packaging demand is predicted to grow at a rate of 4.3 percent annually in the United States through 2006. According to the report by the Freedonia Group, "Blister packaging will remain the top group based on strength in unit dose, compliance, clinical trial, high barrier and high visibility formats. Pouches and strip packs will compete with blister in unit dose. Prefillable inhalers and syringes will grow the fastest in market value" (Freedonia Group)."

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