Phallic Presence in Contemporary Advertising

Paper Summary:

This paper discusses the depiction of the male penis in advertisements. It addresses issues related to the ways in which the penis functions as a symbol of various types or attributes of masculinity. It also identifies a number of advertisements in which images of the penis can be found. The paper includes several photographs showing examples of the advertisements.

From the Paper:

"Susan Bordo makes the point that there are many varied images of the phallus or the penis, ranging from "the playful, ironic sensibilities" found in gay male culture to the mythic penis which is a cultural "symbol of masculinity" and the "actual penises of flesh and blood." Regardless of how the image of the phallus is positioned or presented, it is quite clear that phallic symbols in advertising are extremely common."

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