Pfizer's Marketing Strategy

Paper Summary:

The paper discusses the pharmaceutical giant, Pfizer, as a marketing powerhouse. This report overviews some of its key products and tactics it uses in marketing them to consumers, physicians and managed care organizations.

From the Paper:

"Marketing powerhouse Pfizer began back in - as a chemicals company. Today it is a billion global enterprise and is one of the top pharmaceutical companies in the world. Pfizer's core products include Aricept Alzheimer's disease, Celebrex pain, Diflucan infection, Lipitor high cholesterol, Neurontin pain and epilepsy, Norvasc high blood pressure, Viagra erectile dysfunction, Xalatan glaucoma, Zithromax infection, Zoloft depression and Zyrtec allergy. The ultimate goal of Pfizer's marketing strategy is to increase drug sales which for prescription pharmaceuticals can only be accomplished by increased prescription writing."

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