This industry examined in terms of its history, advertising (focusing on Chanel's Egoiste campaign), manufacture, images, names and promotion.
Written in 1993; 2,025 words; 10 sources; $ 71.95
From the Paper:
"Abstract
Perfumes have been used by humans to improve their scent since early recorded history. Once relegated to simple augmentations of other products, such as handkerchiefs and writing paper, perfumes began to be sold directly to customers in stores throughout Europe. The advertising and promotion used to market perfumes today depends on a combination of making the actual scent available for evaluation, and also associating a powerful image with that scent, such as the image of sexual allure, personal power or mystery. Successful ad campaigns can help new fragrances achieve strong market positions, thereby assisting the overall success of the manufacturer. Campaigns and scents which are not successful are quickly withdrawn from this highly competitive market."
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