Pepsico Entering China

Paper Summary:

This paper examines various aspects of Pepsico entering the Chinese beverage market. It begins by providing an overview of the business opportunities in the Chinese snack food market, then compares them to opportunities in the Chinese soft drink market. It explains how strategies vary from country to country and how the Chinese marketing policy needs to adapt to their specific culture.

Outline
Introduction
Opportunities in China for Snack Foods
Opportunities in the Chinese Soft Drink Market
Strategies Vary from Country to Country
Conclusion

From the Paper:

"It is obvious from the Pepsico website and Hastings' article that Pepsico's future growth will happen in China and other international locations, rather than in the U.S. Pepsico is well equipped to deal with market growth and penetration in the most populous markets, such as China. Unlike some other "American" companies which are going more and more global, Pepsico international has taken the time and effort to analyze and understand each market and its needs, tastes, and marketing opportunities. In China, it seems, Pepsi has become a local favorite and, according to White "I'd love to see a billion dollar business in China between snacks and beverages" (Hastings E 1). New plants in Shanghai and Beijing and planned expansion into China's south and west and north should bring Pepsico closer to White's hopes."

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