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Pepsi Cola and the Syringe Hoax
Essay # 69449
Pepsi Cola and the Syringe Hoax
Examines the public relations situation and Pepsi's response to the syringe hoax.
690 words (approx. 2.8 pages) |
0 sources |
APA | 2005
Paper Summary:
This paper examines the public relations situation and Pepsi's response to the syringe hoax that occurred in the 1990s. It suggests that in today's environment, a product recall might prove more effective.From the Paper:
Pepsi faced a potentially disastrous situation when consumers began reporting finding syringes in cans of Diet Pepsi. The Tylenol products care remained fresh in consumers' and the company's minds ..."More papers on Pepsi Cola and the Syringe Hoax:
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APA Citation:
Pepsi Cola and the Syringe Hoax (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Essay-Pepsi-Cola-and-the-Syringe-Hoax/69449
MLA Citation:
"Pepsi Cola and the Syringe Hoax" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Essay-Pepsi-Cola-and-the-Syringe-Hoax/69449>
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