Examines the public relations situation and Pepsi's response to the syringe hoax.
Written in 2005; 690 words; 0 sources; APA; $ 23.95
Paper Summary:
This paper examines the public relations situation and Pepsi's response to the syringe hoax that occurred in the 1990s. It suggests that in today's environment, a product recall might prove more effective.
From the Paper:
Pepsi faced a potentially disastrous situation when consumers began reporting finding syringes in cans of Diet Pepsi. The Tylenol products care remained fresh in consumers' and the company's minds ..."
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