Analyzes Pepsi Generation ad campaigns in the context of social psychology.
Written in 1999; 1,350 words; 8 sources; $ 47.95
From the Paper:
"PEPSI-COLA ADVERTISING CAMPAIGNS ANALYZED WITHIN THE CONTEXT OF SOCIAL PSYCHOLOGY
Introduction
This research analyzes Pepsi-Cola advertising campaigns within the context of social psychology. Each of the campaigns is associated with the "Pepsi Generation" theme promoted by PepsiCo., Inc. for three decades. The purpose of this research is to illustrate how PepsiCo Inc. uses an understanding of social psychology to persuade consumers to buy Pepsi-Cola soft drink beverages.
Motivations for Pepsi-Cola's Advertising Approaches
The demographics of the American population are changing significantly. With respect to the soft drink industry, the most important changes are the aging of the baby-boom.."
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