Panasonic

Paper Summary:

The paper evaluates the three top marketing challenges to Panasonic and suggests how to begin facing these challenges. The paper relates that although the products are well known, they are perceived as being old-fashioned and expensive. The author believes that the problems of Panasonic came from the rapid spread of the internet but believes that, before confirming any diagnosis, the company must investigate by using market research surveys on dealers and consumers.

From the Paper:

"Panasonic products were designed to last a lifetime, but no one seemed to be willing to pay the little extra for this. When Panasonic introduced new products, their competitors were ready with cheaper alternatives using different circuitry and components. Panasonic was not only losing customers, but even their dealers were unhappy because their sales were dropping and their commissions were dropping. They were situated in the main markets with excellent shops but the competitors located in smaller markets were getting more sales. The dealers had good facilities for repairs and maintenance and their competitors had none, but that did not help the dealers."

More papers on Panasonic:

• Case Study # 100791 : "Development and Training"
• Case Study # 114837 : "Lester Electronics Inc. (LEI)"
• Research Paper # 94108 : "The Mobile Phone Industry"

APA Citation:

MLA Citation: